Transcreation is writing the same text in another language while preserving the cultural context. It is a creative process, and thereby transcreation is close to copywriting and translation for marketing. In transcreation, the knowledge of idiom and local market while retaining emotional load and the meaning of original message is vital. Transcreation is essential while creating coherent brand, product or service image.
Transcreation is present, i.a. in: materiałach targowych,
- promotional materials,
- brand names,
- ad slogans,
- press releases;